Day One: Stop trying to make unsh*tification happen.

For this first morning in Cannes, Katy is joined by Chris, Brad, and Sean to kick off “Camp Cannes” with a proper roll call and an honest look at this year’s creative landscape. The crew dives deep into what’s fresh and winning—from A24’s masterful Marty Supreme rollout to self-deprecating product demos like KFC Spain’s french fry campaign—while discussing a massive industry shift toward raw authenticity and applied AI. This episode sets the stage for a week of uncovering what’s really going down at Cannes. Welcome to the cabin…


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