Day Two: Fantasy football for advertisers.

For this second morning in Cannes, Katy is joined by Brad, Sean, and new guest Doug to break down the latest action from “Camp Cannes.” The crew dives into day two’s standout moments—from Pinterest’s surprisingly analog beach activation and the shifting reality of AI to clever creative shortlists like Columbia Sportswear’s flat-earth challenge. Plus, they look back at a night spent playing advertising “fantasy football” with Google and Breaking and Entering and… tell a story about NFC chips embedded in nail polish. Welcome back to the cabin…

The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media

Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.

Elizabeth Newton, Founder of eNewton

Join Katie for a very special conversation with Elizabeth Newton, founder of eNewton on how she built a brand people truly love, the risks and defining moments that shaped her journey, the lessons she’s learned about trusting her instincts, growing as a leader, and what she’s looking forward to in the chapter ahead.

A Custom Algorithm Is Only as Good as the Planning Around It

Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.

Day Two: Fantasy football for advertisers.

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