Erin Fabio joins Ren Akinci for a candid conversation on what it takes to build and scale a marketing agency as a woman in an industry still catching up. They get into early barriers, pivots, leadership evolution, and the unfiltered realities facing female founders today
On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Jeff Chwast, General Manager of Citi Commerce Media; Jack Jia, Founder and CEO of Musely; Maryam Paez, Head of Marketing & Loyalty at Paze; Jennifer Philo, Global Vice President, Digital Commerce and Partnerships at Blackhawk Network; and Joe Groter, Vice President of Commerce Partnerships at Publicis Media to discuss what financial media networks must deliver for advertisers. The conversation examines how transaction insights, relevant offers and payment capabilities can work together to serve customers.
As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the evolving role of athletes as creators.
Marketers are moving quickly with AI, but I’m not sure enough are asking what consumers think until after the work is already done.