Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
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AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default.
Meet The Shortlist The wait is finally over. We are incredibly proud to reveal the official shortlist for The Future is Female 2026. This isn't just a list—it's a celebration of the…
From the Innovation Stage to the Spotlight Stage, we have curated a programme showcasing the industry’s greatest minds.
At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
