The Future of Programmatic Advertising, with David Denny, OpenX

Presented with OpenX

Programmatic advertising is in the midst of an evolution, and with all of the change occurring in the space, many brands and agencies are looking for new things from various partners in the ecosystem. In this chat, David Denny from OpenX will discuss some of the changes we’ve seen in recent years, what’s important to brands and agencies in programmatic today, and what’s coming next in programmatic.

What You’ll Learn from This Session…

  • Hear about how brands and agencies have changed their approach to programmatic over recent years
  • Find out what is top of mind for brands and agencies in programmatic today
  • Hear about what’s coming next in programmatic for brands and agencies