CULTURE
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Conversations with Chris Paul
NBA Star Chris Paul sits down with HBCU students from across the country to discuss his upcoming book, Sixty-One: Life Lessons from Papa, On and Off the Court. -
Winning in a World Where Business Culture Is Culture. Four Ways to Make This New Reality Work for You and Your Brand
I can recall a time when business culture and culture culture were not only separate, but uninterested in each other. Boundaries were present. But today, business culture is culture. And it’s about time we recognize it. -
The New Rules of Marketing in a Recession
Disney. Lyft. Buzzfeed. Whole Foods. From big brands to small businesses, from layoffs to closures, the recession is affecting everyone. -
The Important Lesson Advertisers Should Take from the Writers Strike
This struggle between studios and writers may be an age-old challenge, but this strike shines a light on something that should make every advertiser take notice. -
June’s Three “C’s” are Cannes, Carbon and Change
The real change doesn’t come when we discuss sustainability on a yacht. Real change happens with two additional steps. -
How Marketers Can Connect With the Audience Defining Culture
Here are three tips for marketers looking to reach this ‘holy grail’ audience. -
Claritas: The 2023 U.S. Asian Market Report
Mining the quantitative and qualitative data on Asian American consumers can result in the understanding needed to engage this coveted population segment in an authentic manner. -
Claritas: The 2023 Technology Report
This report is just a small sample of Claritas’ vast data and insights that are available to help drive more effective marketing. -
For Advertisers, Carbon Turns the the “Money-Speed-Quality” Triangle into a Square
While everyone likes easy money, there is a silver lining to the newfound focus on every dollar spent in advertising. With more measurement in place, we’re in a better position to keep track of our carbon footprint. -
How Financial Services Brands Can Better Engage Black Audiences
To bridge the gap and effectively engage different subgroups and communities, financial services firms must offer equitable opportunities and ensure that their workforce reflects the diversity of their customer base.
