CULTURE
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‘Just TikTok It’: How Gen Z Are Replacing Traditional Search Engines With Social Media
Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways. -
Why Digital Music Is One of the Most Effective Ways to Reach Hispanic Audiences
Adding música to your digital marketing efforts to engage multicultural consumers can deliver wonderful results during Hispanic Heritage Month and all year long. -
The Secret to Getting Advertising Right for Diverse Audiences, as Revealed by Three Ads That Hit the Mark: Macy’s, Mastercard and Nike
Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too. -
Meet Generation Alpha
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action. -
3 Steps to Becoming a More Trusted Marketing or Agency Leader
Take these steps to start thinking and acting like a trusted leader -
Top Takeaways From DMEXCO 2022: Muted Economic Outlooks Shape Industry Conversations
From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention. -
Is Sports Advertising Poised to Be a Woman’s Game?
All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward. -
Recession is Coming: Here’s How Publishers can Weather the Storm
There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves. -
Three Steps to Take if Your Organization Needs a Fresh Start, From a CEO Who Spent the Last 2 Years Reinventing
Looking ahead to the next decade, I know there will be a time when reinvention is needed again. And amidst the changing tides, I’ll be anchored by these foundational learnings. -
Why Gen Z Is Embracing Fluid and Plural Platform Personalities
Platforms need to adapt and change, allowing Gen Z to express itself freely without fear of being labeled or too rigidly placed within demographics.
Recent Articles
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape
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The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
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Is AI Pushback Driving User Acquisition Away From the Platforms?
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The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak