CULTURE
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How Cultural Understanding Brings More People to the Table, in Nutrition and Overall Well-Being
For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated. -
What Should Every Marketer Know About Millennials?
As one of the first generations to make the switch from an offline to an online world, the same old tactics don’t apply. -
For 50+ Consumers, Here Are 5 Reasons Why There’s No Place Like Home
Consumers 50+ are a must-win demographic that can represent significant bottom-line value to any real estate or home products or service marketer. -
‘Just TikTok It’: How Gen Z Are Replacing Traditional Search Engines With Social Media
Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways. -
Why Digital Music Is One of the Most Effective Ways to Reach Hispanic Audiences
Adding música to your digital marketing efforts to engage multicultural consumers can deliver wonderful results during Hispanic Heritage Month and all year long. -
The Secret to Getting Advertising Right for Diverse Audiences, as Revealed by Three Ads That Hit the Mark: Macy’s, Mastercard and Nike
Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too. -
Meet Generation Alpha
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action. -
3 Steps to Becoming a More Trusted Marketing or Agency Leader
Take these steps to start thinking and acting like a trusted leader -
Top Takeaways From DMEXCO 2022: Muted Economic Outlooks Shape Industry Conversations
From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention. -
Is Sports Advertising Poised to Be a Woman’s Game?
All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.
Recent Articles
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Customer-Led Products with Intentional Leadership Featuring Emeka Okafor Jr. of Dropbox
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability