Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
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There’s a familiar refrain happening inside marketing organizations right now: “We need to use more AI.”
There’s an obvious problem with trying to tell your business story at a World Cup final. People are watching the World Cup final.
It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it.