AW360 Live Podcast: Ashwin Navin, CEO & Co-Founder, Samba TV

On this episode of AW360 Live, Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, and Mike Reznick, President and COO of SoundStack, join us to explore what those changes mean for marketers heading into 2027.

The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.

Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.