What happens when brands give creators room to be themselves?
Recorded live at Advertising Week New York 2026, Rick Milenthal sits down with Barstool Sports’ SVP, Partnerships & Marketing, MB Gambke to explore how trusted personalities, passionate communities, and fast-moving partnerships bring brands into the conversation.
From the spontaneous podcast ad read that sparked Pink Whitney to Chevy’s off-script connection with Pardon My Take fans, Gambke shares what makes these relationships work—and how overstuffed briefs can get in the way. They discuss fandom beyond the game, the draw of in-person experiences, and why earning a place in a community takes more than a one-time buy.
