Be More Elephant: How to Make Your Brand More Memorable
Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power? Chaired by Clare Hutchinson, VCCP London’s CSO, this session will explore how brands can become more memorable, as a line-up of senior marketers from Allwyn, Cadbury, Müller and Primark.
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The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
