Join Katie as she talks with Brittni Hutchins, President of Venables Bell + Partners, about celebrating the agency’s 25 years of creative excellence, leading with purpose, doing good by others, the leadership lessons that came from facing significant health challenges, and guiding teams through uncertain times.
The broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation.
TV won’t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive.
Are you measuring more than ever, but feeling less certain about what the numbers actually prove?