Join Katie as she talks with Brittni Hutchins, President of Venables Bell + Partners, about celebrating the agency’s 25 years of creative excellence, leading with purpose, doing good by others, the leadership lessons that came from facing significant health challenges, and guiding teams through uncertain times.
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
