Building the Future We Want in Culture and Technology
Is your business set up for success? The future, by definition, is always uncertain. But, the one certainty we can all rely on, is change. The pace of change seems to accelerate annually, with new technologies and practices throwing up new challenges and opportunities.
Advertising Week, Basis Technologies and Group Black’s Bonin Bough hosted a roundtable where 12 industry leaders came together during the 2023 Cannes Lions International Festival of Creativity to discuss the complexities of building teams and companies in the ever-evolving world of technology.
This report reveals the most compelling highlights of this discussion, aiming to provide an in-depth exploration of the acute nature of change in the marketing and advertising industry. We will discuss new models of working, the possibilities and impacts of AI on creative business, and how automation can free people up to pursue what they really care about, all to reveal deep insights into what the industry’s best thinkers are prioritizing for the future.
Complete the form below to get the report.
You May Also Like
The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?
The Next Battle for Fan Attention Is Happening Inside the Venue
Oak View Group’s new partnership with BIG Digital points to a broader shift in sports and live entertainment, as venues turn physical spaces into flexible media environments capable of delivering fan engagement, sponsor activation and measurable value long after audiences walk through the doors.
Sports Marketing Has Outgrown the Broadcast
The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.
