Celeste Barber: Exposing Pose
Celeste Barber’s hilarious and unapologetically real content has taken the internet and streamers by storm. In this panel, the Australian Queen of Comedy shares her insights on how she built her 10 million-plus social media following and how brands can be more authentic to build stronger relationships with audiences and lean into raw, unfiltered humor to cut through the noise.
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Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
