Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client Officer at Nteractive, unpack what it takes to bring a new agency into one of a brand’s most important flagship events without losing what already makes it successful.
Using HPE Discover as the case study, they share how to build trust quickly, integrate client and agency teams, preserve years of event knowledge while bringing in fresh thinking, and create a partnership that can perform under pressure. They also explore how attendee feedback and data inform the evolution of the experience, and how HPE extends the impact of its flagship event beyond the show itself.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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