Creative Mix: the Science and Magic of Effectiveness
An effective creative strategy is the key to unlocking incremental ad performance. In a new, groundbreaking study we’ll uncover next-generation creative excellence drivers that marketers can use to take their ad creative to the next level. Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity.
You May Also Like
A Creator Brief Should Make the Next Decision Easier
A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?
The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season
Seasonal advertising tends to converge on the same safe, predictable formula within each category, so brands that follow it blend into the noise they’re paying to cut through.
Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union
In this episode of Wellness, Work & Wellbeing, we’re joined by Jaime Lyons, SVP of Engagement Strategy at Mighty Union, to discuss why hospital websites need to evolve beyond traditional marketing platforms.
