Curiosity, Creativity, and Optimism with Yara Shahidi
Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences. In conversation with SiriusXM Media’s Nikki Buchanan, Yara will discuss her curiosity-driven approach as a storyteller and now host, how she partners with brands and uplifts other diverse creators, and finding her most unique voice yet with her first foray into podcasting.
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