Customising Success: Lucy Marchington on Driving Performance with the FT
Join Lucy Marchington, Financial Times’ Commercial Performance & Technology Director, as she covers the necessity & power of bespoke marketing strategies.
Discover why traditional, broad campaign approaches fall short and how FT’s tailored solutions—like brand safety and optimisation strategies—enhance campaign performance.
Covering the industry-wide impact of third-party cookie removal, we discuss why the importance of clear partnerships & dedicated tactics are essential in today’s evolving digital landscape.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
