Customising Success: Lucy Marchington on Driving Performance with the FT
Join Lucy Marchington, Financial Times’ Commercial Performance & Technology Director, as she covers the necessity & power of bespoke marketing strategies.
Discover why traditional, broad campaign approaches fall short and how FT’s tailored solutions—like brand safety and optimisation strategies—enhance campaign performance.
Covering the industry-wide impact of third-party cookie removal, we discuss why the importance of clear partnerships & dedicated tactics are essential in today’s evolving digital landscape.
You May Also Like
Designing Mattel’s Accessible UNO deck with Miguel Nieva
What if 350 million people couldn’t use your products? That’s the size of the colorblind consumer market. And this is the story of how global play company Mattel tapped into it.
Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income
Emily Kosinski has built a following of nearly 80,000 by making real life feel good – vlogs, recipes, running, and the everyday reality of raising a toddler.
The New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here’s Why
Niles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance’s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise.
