Join Katie for a very special conversation with Elizabeth Newton, founder of eNewton on how she built a brand people truly love, the risks and defining moments that shaped her journey, the lessons she’s learned about trusting her instincts, growing as a leader, and what she’s looking forward to in the chapter ahead.
Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.
One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.
Verification can carry on measuring what happened, while its intelligence helps shape what happens next.