Join Katie for a very special conversation with Elizabeth Newton, founder of enewton on how she built a brand people truly love, the risks and defining moments that shaped her journey, the lessons she’s learned about trusting her instincts, growing as a leader, and what she’s looking forward to in the chapter ahead.
Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention?
Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.
Joining us is Jerome Shimizu, CEO of ABCS Insights, whose company takes its name from the four areas it measures: Audience, Brand, Consideration, and Sales. Jerome explains how ABCS applies the same measurement methodology across 16 marketing channels so advertisers can compare results consistently.