Gen Alpha’s influence does not begin when they become teenagers or get their first credit card. They are already helping decide what their families watch, eat, buy, and experience. For brands, that creates an opportunity to become relevant inside the household today while building the familiarity and trust that could last well into the future.
Today, we’re joined by Emma Witkowski, VP, Media Solutions at WildBrain. We talk about why Gen Alpha deserves marketers’ attention now, how characters such as the Teletubbies and Strawberry Shortcake connect parents with their children, and why branded content can earn attention by becoming part of the entertainment families already love.
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