From AWEurope: Want to Connect with a Next Gen Audience? Get Into Gaming.
With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. An industry buzzing with a young, tech-savvy audience that welcomes everyone, irrespective of gender, race, disability, background, or skill. An audience most brands are missing out on.
But there are some savvy brands who recognise the importance of investing in the gaming ecosystem. Who are understanding their audiences and meeting them where they are. Not by applying the logo on an event’s marketing materials but instead through long term partnerships that create strong connections between the brands and their next-gen audience, as well as having a lasting, positive impact on their business.
Join Giulia Zecchini, Commercial Partnerships Strategy Director at EFG , alongside a panel of brand partners and industry trailblazers, she unpacks the importance of long-term brand partnerships across the gaming ecosystem as well as how brands can successfully engage with this next generation audience.
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