From Cost Center to Revenue Driver: Elevating Marketing’s Impact
Marketers need to demonstrate their value in this chaotic commerce landscape. With the vast amount of data available from shopping, buying and media platforms, combined with the power of advanced technologies like quantum computing, AI, and ML, it’s now possible to better understand the relationship between retail and commerce experiences and marketing. Hear from experts on how to make informed decisions in planning, execution, and the ways to drive marketing’s role from an operational expense to a revenue-generating force.
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