Melody Lee didn’t grow up knowing a role like CMO of Mercedes-Benz USA was available to her. On Raising Wealth, she traces the path from her upbringing by immigrant parents to leading one of the most iconic brands in the world. We talk about building a career at the intersection of luxury, culture, and corporate America, how becoming a mother recalibrated her appetite for risk, and the hard money lessons she had to learn along the way.
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.