Melody Lee didn’t grow up knowing a role like CMO of Mercedes-Benz USA was available to her. On Raising Wealth, she traces the path from her upbringing by immigrant parents to leading one of the most iconic brands in the world. We talk about building a career at the intersection of luxury, culture, and corporate America, how becoming a mother recalibrated her appetite for risk, and the hard money lessons she had to learn along the way.
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most.
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.