From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement

In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines. We discuss the shift from brand uplift to real business results, why privacy-centric supply-side data is becoming essential, and how AI and automation are opening the door to real-time optimization. David also explains why measurement and activation are no longer separate workflows—but two sides of the same coin. It’s a candid, practical look at the path to consistent, transparent results across every screen.

What the World Cup Reveals About Effective Sales Promotions

Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.

First Came the Beards, Then Came the Coffee Shops

The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.

Predictive ROI Is Becoming Marketing’s Most Valuable Currency

When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.

From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement

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What the World Cup Reveals About Effective Sales Promotions

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