Gen Z Attention: Why brands are investing in gaming and virtual worlds
How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? How are they measuring their success? And how are they taking advantage of the evolving full funnel opportunity in this new marketing channel?
Charles Hambro, who works with the likes of Walmart, L’Oréal, Gucci and Elton John, offers a crash course introduction to brands in gaming.
You May Also Like
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
We talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.
