Harnessing Creativity and Programmatic Power in Outdoor Advertising

In our upcoming panel discussion, we delve into the dynamic realm of Outdoor advertising, uncovering what makes creativity in this space truly powerful. This session will shed light on the intersection of creativity, context, and technology in driving impactful Outdoor campaigns.

1. Contextual Creativity: Explore how creativity in Outdoor thrives on real-world interactions and contextual moments, amplifying brand messaging in the physical environment.

2. Creativity & Innovation: Dive into different creative directions, including anamorphic designs, faux Outdoor and social amplification, data-driven contextual creative, and measuring creative effectiveness.

3. Programmatic OOH Benefits: Uncover the benefits of programmatic Outdoor, enabling quick and reactive campaigns that deliver results.

Join Global as we navigate the nuances of creativity and programmatic power in Outdoor advertising, providing actionable insights for advertisers, marketers and industry professionals.

Tags: AWEurope 2024 Sessions, Brands + Marketers

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.