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Advertising Week
  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWEurope Content Hub
      • AWNewYork Content Hub
      • Amazon Ads Small Business Playbook
      • The Meta Content & Resource Hub
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
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Is Quality in the Eye of the Beholder? MFA and What it Means for Your Business
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Is Quality in the Eye of the Beholder? MFA and What it Means for Your Business

What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?

In this session, Index Exchange CEO Andrew Casale will share his raw and unvarnished take on MFA, explaining why efficiency, sustainability and transparency should be core values of every media platform.

Tags: AWEurope 2024 Sessions, Brands + Marketers

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