LinkedIn & WARC: Unlocking the Multi-Billion Promise of B2B

Mimi Turner (Head of EMEA & LATAM from the B2Bi) will host an exclusive session with WARC, which will feature a preview and the headline findings from groundbreaking new research which is the B2B companion piece to The Right Way to Build Your Brand: https://hbr.org/2024/01/the-right-way-to-build-your-brand
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