Lonely No More: Embracing Authentic Connections
Dive into a thought-provoking conversation with Madeline Argy challenging the status quo. Explore why authenticity and openness are the currency in marketing, especially when it comes to connecting with Gen Z audiences and how entertainment is becoming increasingly important to feel a sense of connectivity.
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From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
