Join Katie as she talks with Luz Corona, Director of Content at The Clios, about taking risks, trusting your instincts, recognizing and celebrating creativity, her vision for The Muse by Clios and staying inspired.
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.
Not every conversation needs a branded social post. Not every audience needs to be interrupted with a brand trying to prove that it understands the culture.
Healthy relationships require consistent work. AI is accelerating and amplifying everything – the good, the bad and the ugly.