People are not fixed personas. Their needs, priorities, and ability to take in information can change throughout the day. Stephanie Trunzo, Chief Executive Officer at MERGE, joins us to talk about what that means for health and wellness marketing, how AI can make information easier for each person to understand, and why credible health organizations need to ensure their expertise can be found. We also discuss why the same whole-human thinking should extend to the workplace, where energy and meaningful output can tell leaders more than hours on a timesheet.
On this episode, we dig into that and more like about moving beyond static personas, using AI to make health information more useful and easier to understand, and how leaders need to see the human behind the production.
Five Key Points
- Marketing has changed significantly, but the traditional agency model has not always evolved with it. MERGE is looking at how agencies can focus more on delivering value, education, and useful information than simply persuading people.
- People move through different roles and states of mind throughout the day. Effective marketing considers what someone needs in a specific moment rather than relying on one fixed persona or customer journey.
- AI can translate the same core information into language, formats, and instructions that are easier for different people to understand. In health and wellness, this could help address situations in which someone does not follow guidance because it was unclear or difficult to apply.
- Health organizations have a responsibility to make credible, expert information easy for AI systems to find and understand. This is not simply about visibility; it helps ensure trustworthy sources are represented when people use AI to find health information.
- Whole-human thinking also applies to employees. MERGE is exploring energy allocation as an alternative to treating hours and utilization as the primary measures of someone’s value or contribution.
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