Optimizing Engagement and Monetization of Sports Content on CTV
Hear from Shawne Merriman, former NFL star and high-profile sports media personality, on how he is leveraging his media influence and exclusive content across platforms to drive viewer engagement and advertiser support to his fast-growing media properties. Shawne launched his MMA promotion, Lights Out Xtreme Fighting, in 2020 and recently launched an all-sports FAST/AVOD app, Lights Out Sports, across all major CTV platforms. He’ll share his innovative cross promotion and cross platform content distribution strategies.
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