News Archives

In Conversation With Take That: Storytelling Across Albums, Arenas, Film and Fan Experiences — The Enduring Power of Creative Partnerships

The most successful British boyband of all time, Take That, joins us to share more on storytelling across albums, arenas, film and fan experiences.

Navigating B2B Buying Committees: Insights from Industry Leaders

Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.

Unlocking the Power of Zero-Party Data: Exploring Scalable Strategy

In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.

Equal Pay Insights: Unlocking a More Equitable Future

As of 2024, the startling reality that women earn merely 84 cents for every dollar earned by men continues to challenge our progress toward a truly equitable workplace.

Cracking the Code on Performance Marketing for High ARPU Products

Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection.

AW360 Sits Down with Locality’s President of Streaming, Keith Kazerman

In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.

Hooper

Team: Detroit Pistons

9 Counter-intuitive Trends in AI

The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.

How Customer Research Turns Insight into Impact

Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work.

The Job of Advertising in the Age of AI: Time to Thrive, Not Just Survive

Even with the most progressive tactics of renumeration, base calculations tend to come down to anticipated number of hours worked.

Rocky

Team: Denver Nuggets

Buying Groups: The Missing Piece of the Lead Generation Puzzle

Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced.

How AI is Used in KYC Processes

As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.

MavsMan and Champ

Team: Dallas Mavericks

Moondog and Sir CC

Team: Cleveland Cavaliers

Benny the Bull

Team: Chicago Bulls

Understanding Consumer Behavior: How Psychology Shapes Effective Marketing Strategies

Consumers don’t just respond to marketing materials in fully conscious ways. The design and use of your content can also have a psychological impact that helps to influence behavior.

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