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The AI Arms Race: How Tech Can Generate and Detect Fakes in the Age of Misinformation
While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it.
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Are You Really Measuring Brand Experiences? We Are.
Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.
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The Gold Dust of Brand Experience
If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.
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Brand Ambassadors—The Clue is in the Name
Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.
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A Return to Experience EQ: The Art & Science of Marketing
Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.
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A New Retail Superpower: How Platform Tech Can Transform the Asos of Tomorrow
To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets.
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How Can Sporting Events Be Integrated Into Your Marketing Strategy?
Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.
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String of Lights
If we think of our memories as a string of lights, sensory immersion, intensity of engagement, and contextual relevance determine which bulbs burn brightest.
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To Use Your Marketing Data Efficiently, Make Sure It’s Accurate
How clean is your data? It’s an important question, but one that doesn’t often get addressed — at least not at the frequency necessary.
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AI’s Impact on the Future of Marketing Content: What Will Super Bowl 2024 Look Like?
Here are three innovations that could reshape next year’s Super Bowl ads
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Brand Activations Turned Life-long Memories
To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.
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Against All Odds: A Life Intertwined with War
Until 24 February 2022, we were just a strategic communications agency. After that day, we became a real family with a unique history.
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The Key to Brands Finding the Right Social Purpose
Culturally there is a lot of division right now, and not everyone is going to agree on anything – especially cultural issues.
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How Identity Resolution Can Transform Marketing
Most brands aren’t of this other part of identity resolution, which relies on matching logic and an identity graph to connect data.
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Does Your Agency Partner Have the Right Stuff in Analytics?
All these considerations—capability, technology, and culture, really need to be assessed by marketers before any partnership proceeds.
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Brands Have Lost Trust in Their Agencies — Here’s How We Restore It
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
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Agency of the Future: Orchestrators or Specialists?
Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.
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Why CTV Will Thrive in 2023 While Other Ad Markets Decline
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.
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The Age Old Question: Is Marketing Local by Nature?
The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.
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LATEST POSTS
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Identity’s Next Challenge: Why Accuracy Matters More Than Ever
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
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Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy