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Paul Wright, Head of EMEA, Uber Advertising
If you’re curious about the future of contextual advertising, cultural moments, and what it takes to scale new ad products inside a global tech company, this one’s for you.
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Belonging: The Overlooked Metric in Brand Activation
What does it mean to create an activation that includes everyone? Ruth Mortimer, Global President of Advertising Week, shares her take and offers real examples to guide the way.
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The Future Is Generative
This is a living, breathing playbook for those who see experience as a core growth strategy that generates tangible value for brands.
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From Briefs to Belief — How Mādin is Reframing the Creative Playbook
Nick shares why creative constraints breed innovation, how hospitality thinking inspires immersive brand experiences, and why owning the influencer layer is the new frontier.
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The Overlooked Challenge in Marketing: Making Your Survey Data Count
By Horst Feldhaeuser, Infotools In a world awash in data, it’s easy to assume that marketers have everything they need to make smart decisions. From clickstreams and customer journeys to CRM records and transaction logs, data flows in faster than ever. In fact, the volume of data created globally is now estimated at 402 million terabytes per day, and that…
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6 Pillars that Should Define a Contextual Ad System
The open web has a chance to enhance itself. The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past?
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Rebranding Social Media: Hello, Scroll Media
We still call it social media, but the way people use these platforms today has nothing to do with being social.
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As Video Trends Pick up Steam, TV’s Potential as an Advertising Channel Grows
While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
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What Retailers Can Learn From Metallica About Customer Acquisition. Hint: Nothing Else Matters
By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future.
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Bye Boomer: A New Workplace Dream Team Just Clocked In
With each generation having different wants and needs, only two stand out for getting along in the workplace, like a Boomer and their PowerPoint presentation. The two generations? Millennials and Gen Z.
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Ben Putley, CEO and Co-Founder, Alkimi
Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange.
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Growth, Gaps and Growing Pains: What This Quarters Bellwether Report Really Tells Us
From creative and strategy to experiential and digital, here’s how key voices from across the industry are interpreting the latest findings, and what they believe marketers must prioritise to navigate the road ahead.
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‘How Could It Know?’ the Jaw-Dropping Accuracy of Models Trained on Large Data
In practice, asking whether outcomes or media quality is more important is like asking an athlete to choose between winning the race and prior training. You can’t really have one without the other.
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Why Real-Time Moments Are the Future of Media
Whether it’s a last-second game winner, a viral TikTok trend, or a breakout Twitch stream, the path to relevance is no longer about reach alone. It’s about resonance.
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The $4.7 Trillion Miss: Why Brands Can’t Afford to Abandon the LGBTQ+ Community
During Converge @ Cannes, a group of brand, media, and advocacy leaders broke down why abandoning the LGBTQ+ community is not just a moral failure—it’s a catastrophic business decision.
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Can Brands Heal? Deepak Chopra and Industry Leaders Call for a Mental Health Reckoning at Cannes
What role do brands play in shaping those emotions to begin with?
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Burnout and Broken Systems: Can Brand Creativity Survive the Always-On Era?
The content arms race isn’t going away. But if brands want to thrive—not just survive—it’s time to rethink the systems behind the stories.
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Cannes Lions 2025: The Rise of Emotional Branding
Whether it’s through purpose-aligned storytelling, wellness-infused activations, or simply giving people permission to breathe, the most resonant brand experiences this year felt human.
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The Untapped App Economy: How Brands Can Capture Growth Beyond the Web
The evidence is clear: companies need to invest in apps as a way to own relationships with existing customers and grow user acquisition initiatives.
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Beyond the Buzz: How Experiential Activations Power Your Integrated Marketing Machine
Experiential marketing, at its best, is not a standalone tactic. It’s a strategic pillar that shapes perception, deepens engagement and fuels brand storytelling across every channel.
