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How Have Live Events Partnerships Found Themselves in the Limelight?
Partnerships have often been misunderstood and seen primarily as a badging exercise, but they offer so much more than that. The more brands embrace and embed themselves into festival environments, the more they see what they have been missing.
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Have We Reached Peak Creator/Influencer Marketing?
With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.
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James Grant, SVP and Head of Advanced TV, Equativ
James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.
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Oxford Professor Karthik Ramanna on ‘The Age of Outrage’
Karthik Ramanna, Professor of Business & Public Policy at University of Oxford Blavatnik School of Government, sits down with Edelman’s Satyen Dayal to talk about his latest book, ‘The Age of Outrage.’
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Rethinking Sleep: The Leadership Advantage You’re Overlooking
This week, Ren Akinci is joined by Ahna de Vena, a Sleep and Performance Specialist who has spent over 20 years helping high-performing leaders and teams rethink their relationship with rest.
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Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic
In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic.
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Redefining Creative Workflows in the Age of AI
For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.
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America’s Golden Era of Live Sports: Why Brands Need to Think Bigger—and Smarter
or brands that plan smart and stay agile, the field is wide open. It is time to be bold, take risks and leave lasting impressions that drive brand loyalty, sales and long-term consumer relationships.
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Contextual Understanding Needs to be Cross-Channel
As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
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Swimming Downstream: Why Disruption Isn’t for Everyone
For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.
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Inside PayPal Ads: Henry Stokes on the Future of Commerce Media
With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape.
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Leading with Principles in a Complex World – How Agencies Can Stand by Sustainability and DEI
In a time when many are retreating, choose to stand firm, not because you have to, but because it makes you better. And for any business navigating these choices, my advice is simple: find what you truly believe in and build from there.
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How Creative Brand Partnerships Are Transforming Airport and Airline Marketing
As the industry continues to innovate, one thing is clear: The golden age of travel isn’t behind us—it’s being reinvented, one luxury partnership at a time.
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Peyton King, Associate Director of Marketing, Sports Innovation Labs
Join Katie for an inspiring conversation with Peyton King about our fascination with women in sports, the power of data, navigating health challenges, and tapping into creativity in unlikely places.
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No One Gets Fired for Buying Social—But Are They Wasting Their Budget?
To effectively reach social-light consumers, brands need to take a data-driven approach to refine their media strategies.
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The King Slayers: How TikTok and Instagram Are Dethroning Google Search
Google might still be the king for now. But TikTok and Instagram are coming for it among users desperate for answers.
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Demographics Are Dead: The Secret Weapon Marketers Aren’t Using Enough
The wave of innovation currently reshaping emotional response measurement replaces such crude techniques with highly sophisticated technologies and processes that enable emotion to enrich demographic data and provide a fuller understanding of how people react to creative output.
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The Creative Renaissance in Health: How Brands Are Leading the Future of Wellness
On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness communications.
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No More Dirty Data: How to Avoid Marketing Horror Stories
As AI continues to evolve, the importance of clean, ethical, and well-managed data will only grow. The time to act is now—because if your data is dirty, your strategy is already broken.
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MGID’s Nickolas Rekeda on Leading a Team in Wartime, Adapting to Market Shocks, and Seizing the AI Opportunity
We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
