Pause the Ads, Press Play on Gaming: The Future of Brand Engagement
Samsung isn’t just watching the gaming revolution—it’s shaping it. From Fortnite to Roblox to PUBG Mobile and more, Livewire and Samsung have spent the past two years pioneering a new playbook for authentic gaming engagement —and reaping the rewards. With proven brand uplift and campaigns that genuinely resonate with gamers, this session reveals how gaming is redefining brand engagement and why the smartest marketers are doubling down on interactive experiences that deliver real impact.
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