Pause the Ads, Press Play on Gaming: The Future of Brand Engagement
Samsung isn’t just watching the gaming revolution—it’s shaping it. From Fortnite to Roblox to PUBG Mobile and more, Livewire and Samsung have spent the past two years pioneering a new playbook for authentic gaming engagement —and reaping the rewards. With proven brand uplift and campaigns that genuinely resonate with gamers, this session reveals how gaming is redefining brand engagement and why the smartest marketers are doubling down on interactive experiences that deliver real impact.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
