Quarter-Century Crisis: Are We Better or Worse off Than We Were in 2000?

The first quarter of this century has been filled with rapid change touching everything from tech advances to popular professions; earning potential to the cost of a carton of eggs. Do consumers feel these changes are for the better? Or do they feel we are worse off than in 2000?

Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now. Join us to unpack the findings, diving into a “perception gap”, a stark generational divide, and shifting spending (and saving) priorities.

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Meet Billie Brightpaw, the New Macy’s Holiday Mascot

We caught up with Brendan Kennedy, Director of Creative Production at Macy’s Studios, to learn all about Billie and the hidden winks to Macy’s history that make up Billie’s look.

Brands Are Throwing Away Their Best Creator Marketing the Day a Campaign Ends

The audience relationships, content and customer insight a campaign creates should outlast it. Here are five lessons from Advertising Week New York on what brands should build between campaigns.