FOX Sports and ReachTV to Bring All 104 FIFA World Cup 2026™ Matches Live to 51 Million Monthly Travelers Across U.S. Airports
Live Matches, Pregame Shows, Daily Highlights and Premium Shoulder Programming with Sports Wall Activations Planned in FIFA World Cup 2026™ Host City Airports
FOX Sports is teaming up with ReachTV, the leading travel media network in U.S. airports, to bring all 104 live FIFA World Cup 2026™ matches to travelers nationwide. From the tournament’s opening match on
Thursday, June 11through the Final on
Sunday, July 19, soccer fans on the move will be able to follow every moment of the world’s most-watched sporting event on ReachTV screens across U.S. domestic airports.
The agreement ensures that no fan has to miss a FIFA World Cup 2026™ kick, goal or historic moment this summer. ReachTV will distribute FOX’s live match coverage, pregame shows, highlights, match replays, host city stories, team previews and more across thousands of screens in airport terminals and gate areas nationwide.
ReachTV reaches 51 million monthly viewers across 80+ airports, with 75% of its audience in the top 20 DMAs — placing it at the center of fan travel during the biggest sporting moment of the decade.
“Live sports is one of the highest engagement categories for travelers in airports, and this partnership adds to our growing live sports and entertainment portfolio” said Rachel Jacobson, CEO of ReachTV. “It’s the ultimate fan journey, and part of how travelers stay connected to moments that matter. Teaming with FOX Sports lets us bring these moments to fans and travelers in a meaningful way. For brands, there is no better content than a live FIFA World Cup™ match playing out in front of a captive, engaged airport audience.”
“What better way to extend our FIFA World Cup 2026™ footprint than by bringing the world’s greatest sporting event — along with FOX Sports premium shoulder programming — to ReachTV screens across domestic airports throughout the United States,” said Bill Wanger, Executive Vice President, Head of Programming and Scheduling, FOX Sports. “FOX Sports strives to provide our best-in-class content to audiences when they want it and where they want it.”
FOX Sports FIFA World Cup 2026™ programming on ReachTV includes:
- All 104 FIFA World Cup 2026™ matches live
- Pregame shows for every match
- Highlights and match replays
- S. host city stories spotlighting each of the 11 cities
- Team previews for all 48 competing nations
- Premium FOX Sports shoulder programming throughout the tournament
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
