Recap: Google and YouTube at Advertising Week New York

A click can suggest interest, but a transaction shows where someone chose to spend. In our Advertising Week New York session, “The Power of the Transaction,” the leaders behind Citi Commerce Media discussed how purchasing data can help brands identify audiences, deliver relevant offers and assess what happens after an advertisement.

As AI-generated content floods the internet, how do we know who’s actually an expert anymore? Why businesses need better ways to distinguish genuine human expertise from AI-generated noise.

With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern.