Reimagining Your Brand Through The Connected Store
As part of the retail media boom, stores have been cited as the next major media channel. This session will explore why Tesco has decided to invest so significantly in this area, how leading brands like Mondelez are driving results, and consider future opportunities as the in-store environment becomes increasingly digitised.
You May Also Like
Mike Reznick, President and COO of SoundStack, and Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer
On this episode of AW360 Live, Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, and Mike Reznick, President and COO of SoundStack, join us to explore what those changes mean for marketers heading into 2027.
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
