Sequels, Ratings and Sales: What makes a major hit?
When can a Brand Funded Entertainment show be classified as a major hit? Are high ratings shares and awards enough, if it doesn’t sell enough product at the right cost? Can producer, brands and media owners align on a show’s ‘Hit KPIs’ in a way that maximises creativity and audience satisfaction?
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What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
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