Sparking Creativity for Generation Alpha
When asked what the word “museum” meant to them, 40% of children replied “boring”. Yet, sparking creativity in children is key to their emotional, cultural and intellectual development. In 2023, Young V&A re-opened its doors to a new active space invented for children to imagine, play and design. It aims to be the most “joyful museum in the world.”
Hear from the V&A about how audience research and a community engagement program of over 22,000 people were combined to create a new museum and youth brand.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
