Sticking to the Rules: Navigating the World of Compliance with Advertiser Funded Content
How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners? We explore the tensions between brands, agencies, commissioners and producers and look at the key watchouts for creating compliant content that can reach its audience.
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From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
