Tech Breakthroughs Unveiled: Exploring Three of the Latest Innovations Shaping Our Industry

Explore the latest tech innovations, including:

1) Meet Drug-GPT: a natural language interface revolutionising healthcare marketing by extracting insights from real-world conversational data from Patients and Healthcare Professionals, all through asking questions. Say goodbye to manual trawling on data analysis and hello to dedicating 100% more time to creating valuable content for your clients.

2) Ruud will discuss the prospect of using Generative AI to create video content at scale for personalisation purposes and to repurpose existing content for use throughout the customer journey.

He will show a way to orchestrate multiple technologies to create controllable content at scale, some elements even created in real-time.

Tags: AWEurope 2024 Sessions, Tech

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.