Join Katie as she explores the realities of AI with Tessa Burg, CTO of Mod Op, including the biggest misconceptions, the pressure to adapt, the opportunities and limitations, along with practical insights on how to stay ahead in a fast-moving landscape while using AI to empower, not replace, teams.
Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention?
Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.
Joining us is Jerome Shimizu, CEO of ABCS Insights, whose company takes its name from the four areas it measures: Audience, Brand, Consideration, and Sales. Jerome explains how ABCS applies the same measurement methodology across 16 marketing channels so advertisers can compare results consistently.