Join Katie as she explores the realities of AI with Tessa Burg, CTO of Mod Op, including the biggest misconceptions, the pressure to adapt, the opportunities and limitations, along with practical insights on how to stay ahead in a fast-moving landscape while using AI to empower, not replace, teams.
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.



