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Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
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    • PopIcon
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The Era of Multimodal Brands: Reimagining the Creative Workflow with AI
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The Era of Multimodal Brands: Reimagining the Creative Workflow with AI

Creative assets are among today’s digital landscape’s most valuable strategic elements. In this session, discover the future of creative work and how Meta is investing in generative AI tools for marketers. Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business.

The Penn District

Tags: Tech

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A Creator Brief Should Make the Next Decision Easier

A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?

The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season

Seasonal advertising tends to converge on the same safe, predictable formula within each category, so brands that follow it blend into the noise they’re paying to cut through.

Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union

In this episode of Wellness, Work & Wellbeing, we’re joined by Jaime Lyons, SVP of Engagement Strategy at Mighty Union, to discuss why hospital websites need to evolve beyond traditional marketing platforms.

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The Penn District

LATEST POSTS

  • A Creator Brief Should Make the Next Decision Easier

  • The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season

  • Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union

  • Why Travel Data Matters to Brands That Don’t Sell Travel

  • Simulations Are About to Make Failure Cheap in Advertising

LATEST PODCASTS

  • Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union

  • Out of Home Is Effective, and Chris Grosso of Intersection Has the Receipts

  • Tim Ringel on Breaking Agency Silos, Rethinking AI, and Building a Better Agency Model

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