Erin Oles is the Executive Vice President of Global Integrated Marketing at Salesforce, where she leads the company’s global integrated marketing organization. Her portfolio spans Dreamforce, Salesforce World Tours, TDX, Connections, Tableau Conference, executive marketing, and global field marketing, bringing together strategic events, executive engagement, and integrated campaigns that connect Salesforce’s technology vision with customers around the world.
In this episode, Erin shares how Salesforce turns experiences into business growth by treating events as part of a connected customer journey. She discusses what makes Dreamforce more than an event, how global experiences stay consistent while feeling local, the importance of customer stories in building trust, how AI is shaping event design, and why the experiences that create lasting impact are the ones that make people feel something.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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