Erin Oles is the President and Chief Marketing Officer at Salesforce, leading Global Strategic Events, Executive Marketing, Field Marketing, Product Marketing, Community, Brand, and Messaging. Recently promoted from EVP of Global Integrated Marketing to CMO, Erin brings a unique perspective on how marketing, events, and customer experience work together to propel the brand story and drive business growth.
In this episode, Erin takes us inside the thinking behind Dreamforce — one of the world’s largest and most revered technology events — and why Salesforce leadership puts so much stock in its events portfolio. She shares how Salesforce turns events into business momentum, why customer stories matter, how AI is reshaping experiences, and what makes an event truly memorable.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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