The Future of Digital Branded Content
Brand funded content on digital platforms is constantly evolving. Pioneering digital publishers and channels created tailored solutions for brands and ushered in powerful new ways for brands to connect with youth audiences. But the market is maturing, and creators now offer huge audiences and sophisticated production offerings for brands. What does the future of brand funded digital content look like?
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
