The Future of Programmatic Advertising, with David Denny, OpenX
Presented with OpenX
Programmatic advertising is in the midst of an evolution, and with all of the change occurring in the space, many brands and agencies are looking for new things from various partners in the ecosystem. In this chat, David Denny from OpenX will discuss some of the changes we’ve seen in recent years, what’s important to brands and agencies in programmatic today, and what’s coming next in programmatic.
What You’ll Learn from This Session…
- Hear about how brands and agencies have changed their approach to programmatic over recent years
- Find out what is top of mind for brands and agencies in programmatic today
- Hear about what’s coming next in programmatic for brands and agencies
You May Also Like
The Interpretation Economy and How Brands Compete for Meaning
As AI, social platforms and creators begin answering questions on a company’s behalf, brand leadership has to move upstream
The Conversation Gap in Modern Marketing
People don’t always know exactly what they think the moment they’re asked. An initial response can be valuable, but some of the most useful context emerges later, when there is an opportunity to reflect, clarify or expand on an idea.
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
