The Marketing Society – CMO Conversation with Claire Cronin

Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to industry changes.

In today’s rapidly evolving sports landscape, effective marketing is essential for teams and clubs to stand out, engage fans, and drive growth. This session will explore the unique challenges and opportunities faced by marketing leaders in the world of professional sports.

Claire Cronin will delve into her experience as CMO of Chelsea Football Club, discussing the club’s approach to brand building, fan engagement, and leveraging digital platforms to reach and connect with supporters globally.